Why Brand Building And SEO Together Are Your Best Marketing Strategies
Brand building and SEO are key to your online marketing strategies. Some years ago, it seemed that SEO was all that was necessary to make sure that a page ranked well in the search engines was to get the right keywords, get them in the domain name, and get hundreds of backlinks to your site.
Then Google changed its algorithms and everything changed. Marketers realized that they had to start building stronger brands if they were to see results and keep high up in the search rankings.
What is SEO?
Search Engine Optimization is a term used for strategies to increase the number of visitors to a website when they have been searching for a phrase or term.
SEO uses a combination of popular keyword phrases, keyword analysis, and link building to achieve this. The goal is to rank for the top 3 places or at least on the first page for a specific search phrase.
What is brand building?
This focuses more on the value that the business or product can offer the consumer. It is more than just the logo and tagline, but its goal is to deliver quality, consistent content in its online and offline presence. It is what sets a business apart from its competitors.
Why brand building with SEO
Here are some facts why locking arms with brand building and SEO are a force to be reckoned with.
Branding Builds Trust
Brand building is all about creating relationships with customers. It is about developing a company as a symbol that stands for something.
When customers can recognize a brand and associate that with a positive experience, they are more likely to buy from that business again. Having a strong brand gives the perception that the product or service is more trustworthy.
Take an example: SEO used to focus on having good keywords in the website URL. So, if you came across "www.best-dental-surgeon-florida.com" or "www.floridadental.com" – which one would you trust more?
It's obvious that the first one is trying to manipulate the search engines, and it doesn’t really build trust. Although Google no longer takes exact name domains into account, a strong brand domain name is more trustworthy, for search engines and for web traffic.
The best policy is to create a strong business brand knowing that in time you will build a loyal customer base.
Quality not quantity
Brand building focuses on quality of content. Google also recognize this and its algorithms now take into account quality.
When visitors to a website see that they get something of value, then they will be encouraged to stay longer, bookmark your site, and feel confident to buy from you.
Proper SEO focuses on having every page optimized correctly for the search engines with not only keywords, but also with images, videos, headlines, sub headlines, readable fonts, and quality backlinks from relevant sources.
This is one of the best ways in 2016 to build brand reputation and engage with your customers. Having a strong following across social media protects you from any future algorithms Google may implement.
Therefore, it is part of a long-term marketing strategy. Remember, that Facebook is now in direct competition with Google.
No online business can ignore the basic concept of SEO. This is necessary to organize websites properly and make sure that the message of the brand comes through.
Links, keywords, and on-page optimization continue also to play important roles.
In the long-term SEO and branding locking arms and marching together is a much better policy.
This will ensure you weather the storms of future Google algorithm updates and you will be sure that your business creates a loyal customer base.