What Does The “A” Team In Digital Marketing Team Consist Of?
8 Indispensable Digital Marketing Creative Professionals
If you want your website to generate more business than you ever thought possible, then you need The "A" Team...
The 5 star digital marketing team that is going to hit it out of the ball park for your company.
Picking a digital marketing team to run your organization online can be overwhelming.
How do you even know the type of people you need on your team?
First of all, you need to know what specialists you need and why you need them?
Below is a carefully crafted list of a five star team of digital marketing experts that are the secret sauce to getting your organization mass media exposure.
1. Digital strategist
Develops user experience (UX) strategies, including information design, online content strategy and lead-generation tactics for web, mobile, email, social and digital advertising media.
Requires strong communication skills to keep senior management fully informed of campaign activity, challenges and opportunities.
Technical knowledge of customer relationship management (CRM) software like Salesforce and NetSuite is a plus, as are skills in search engine optimization (SEO), search engine marketing (SEM) and web analytics.
2. Content strategist
Develops content strategy based on a company’s or client’s business objectives and a customer’s or end user’s needs.
Also responsible for overseeing content requirements and creating content strategy deliverables (including content audits, gap analyses, taxonomies, metadata frameworks, style guides, content migration plans and editorial calendars) across a project life cycle.
Strong SEO and SEM skills are often preferred.
3. User experience (UX) designer
Creates satisfying or compelling experiences for users of a product, often drawing on results from user research and workflow analysis. Areas of focus may include content, controls, visual design, packaging, customer/technical support, branding and other aspects of user experience.
Also responsible for producing personas, usage scenarios, site maps, taxonomies and
wireframes. Must have an expert understanding of graphic design and web technologies, and of wireframing tools such as Axure RP and Balsamiq.
4. Visual designer
Designs for a variety of platforms, which may include Internet and intranet sites, games, movies, kiosks, and wearables. Creates the concepts, artwork and layout for digital projects based on creative briefs and client meetings.
Understanding of web design issues, including browser usability and cross-platform
compatibility, is necessary. Requires strong design and troubleshooting skills, as well as an eye for detail.
Responsive design and e-commerce skills are a plus.
5. Graphic designer
Develops or acquires images used in a variety of creative projects (for example, ads, brochures, corporate identity, packaging, presentations, promotional displays, signage and websites) and oversees the design, layout and formatting of these materials.
Must possess a strong sense of concept development, in addition to communication, collaboration, research, problem-solving and presentation skills. Proficiency in Adobe Creative Suite is typically required. Web design skills are a plus.
6. User interface (UI) developer
Builds the interfaces that connect the users of an application to its back-end processes and data. Provides code that meets usability and accessibility standards while enabling users to accomplish their goals quickly.
May work closely with a development team to create and improve interactive applications and web pages.
7. Front-end web developer
Develops web- and mobile-based applications and works on website maintenance and enhancements. Other duties include writing web pages in a combination of languages
and assisting in the coding and testing of technical solutions.
8. Web Content Writer
Writes clear and compelling website content, including articles, product descriptions, online advertisements, promotional copy, e-newsletters, blog posts and podcast scripts.
Edits and re-purposes existing print copy for the Web, and plans and crafts email marketing campaigns. Requires strong writing and editing skills. HTML and SEO skills are a plus.
Overall, creating a digital marketing team is a must for every serious business professional and organization who want their online presence to pay off.
With your "A" Team in place and firing on all cylinders, you can improve your brand’s reach as well as bring your brand closer to its existing and potential customers.
Those who engage themselves in your products and services, may even feel inclined to share the content that your brand issues, thereby improving your brand’s visibility and reach.
For more tips and strategies and "ALL" your internet marketing needs, fill out the contact form or call me, I offer a free 15 minute consultation over the phone, 406-363-3057