Captivate Your Audience

How To Captivate Your Audience With Your Article?

I thoroughly enjoy reading. Some writers can nail me to the floorboards on the spot the way they structure and craft their words.

Then on the other hand, there are writers who fall-short with indifferent material and they lose me halfway through the second sentence.

We as readers are finicky like that. We want and love to be engaged and enchanted by an author.

Several years ago, I was at a lecture hosted by one of my greatest mentors of all times.

He stood at the podium overlooking the auditorium and gave one of his many his eye-opening renditions. In his delivery on this particular day, he advised against this unfortunate redundant flaw some of us, without realizing, tend to have.

These are not his exact words, nor as lengthy an analogy, but I think effective enough that you get the message..,

The question is now, how do we fix that flaw? How do we captivate our audience, make our content addictive and keep our reader coming back for more?

Here’s a simple old-fashioned way to do that. Tell a story. Give an example of your facts with a quick story. Facts tell, but stories sell!

But that’s not all. How do you tell that story? How do you keep the reader’s attention with the infusion of your quick story? Remember, you are not writing a novel, you are writing a four to five hundred word article.

Keep your sentences brief. Use short and frequent paragraphs with an idea change in each. And above all, to avoid redundancy and to keep things snappy, no useless filler words.

So there you have it in less than four hundred words. Now go out and captivate your audience. Nail them to the floorboards on the spot with your well crafted words. Give them something to write home about and keep them coming back for more.